As the Senior Director of Content + Creative at Redbird, a content and creative agency based in Los Angeles, I developed and executed content marketing strategies for the likes of Staples, KPCC (Southern California Public Radio), California Closets, CertaPro Painters and a national shoe company.
I’ve spent my career learning (always learning, tweaking, revising) to tell stories, present information in an engaging and effective way, and collaborating with creative teams.
Creative ideating, writing and producing—it's what I do.
WRITER + EDITOR:
I have a Master’s of Science in Journalism with a focus in magazines and marketing.
I’ve written about food, health, interior design and entrepreneurship. My work has been published on Forbes.com, CultureMap.com, in Austin Home & Living, The Alcalde and the Chicago Sun-Times.
My writing includes: "From Pool to Table," The Alcalde; "Can Schools Teach Entrepreneurship?" Forbes.com; "Victory Bonds," Chicago Sun-Times; "Feel-Good Foods," Chicago Sun-Times; "The Perfect Super Meal: Deconstructing the Craveable Acai Bowl," CultureMap.com; "Dish Lit: Two Austin Writers Give Chick Lit a Foodie Twist," CultureMap.com; "But Will it Sell? Commercializing UT Technology," The Alcalde; "Green Machine," Austin HOME
I've managed a team of designers, freelance writers and photographers to produce bimonthly issues of a design, architecture and lifestyle magazine.
I started my career working in advertising at Texas Monthly, an award-winning regional magazine in Austin, Texas.
I live in New York City (by way of Hawaii, Austin, Chicago and Los Angeles) with my husband and pup, Emory. You can find me roaming (and running) in Central Park, adventuring in the kitchen, curled up with a book, day tripping, searching for the city’s best smoothies and burgers (and, um, carrot cake), standing on my head, scheming up my next creative project and — inspired by Ruth Reichl — finding the joy in simple things.