I've been writing, editing, producing and developing strategies for more than ten years.
(As for creating, I've been doing that since, well, always.)
EDITORIAL STRATEGIST + PRODUCER
Creative strategy, ideating and producing—it's what I do.
I’ve spent my career learning (always learning, tweaking, revising) to tell stories, present information in an engaging and effective way, and managing and collaborating with creative teams.
As the Senior Director of Content + Creative at Redbird, a content and creative agency based in Los Angeles, I developed and executed content marketing strategies for the likes of Staples, KPCC (Southern California Public Radio), California Closets, CertaPro Painters and a national shoe company.
WRITER + EDITOR:
I have a Master’s of Science in Journalism (from Northwestern's MEDILL School of Journalism) with a focus on magazines and marketing.
I’ve written about food, health, interior design, and entrepreneurship. My work has been published on Forbes.com, CultureMap.com, in Austin Home & Living, The Alcalde, and the Chicago Sun-Times.
My writing includes:
- "Table Read," The Alcalde
- "From Pool to Table," The Alcalde
- "Can Schools Teach Entrepreneurship?" Forbes.com
- "Victory Bonds," Chicago Sun-Times
- "Feel-Good Foods," Chicago Sun-Times
- "The Perfect Super Meal: Deconstructing the Craveable Acai Bowl," CultureMap.com
- "Dish Lit: Two Austin Writers Give Chick Lit a Foodie Twist," CultureMap.com
- "But Will it Sell? Commercializing UT Technology," The Alcalde
- "Green Machine," Austin HOME
I've managed a team of designers, freelance writers and photographers to produce bimonthly issues of a design, architecture and lifestyle magazine.
I started my career working in advertising at Texas Monthly, an award-winning regional magazine in Austin, Texas.
I live in Seattle (by way of Hawaii, Austin, Chicago, Los Angeles and New York City) with my husband and pup, Emory. You can find me running around Greenlake, adventuring in the kitchen, curled up with a paper book, day tripping and adventuring, standing on my head, scheming up my next creative project and — inspired by Ruth Reichl — finding the joy in simple things.