Selected Work

A selection of brand strategy and creative work from my time running my studio, TAVANER, and leading brand strategy and creative at Program 11.

Agency Case Studies

Program 11 — Director of Brand Strategy & Creative

Case studies for agency projects where I either led the work or played a key creative or strategic role.

GetOut (Adventure Pass) — Brand Strategy
Led naming, brand strategy, and visual identity.

Hertz — CX Research & Strategy
Led customer journey and brand archetype work.

TriNet — Content Strategy
Led creative strategy and video production.

TimberTech — Testimonial Research & Strategy
Led creative lab research and strategy.

APR Energy — Brand Strategy & Messaging
Led positioning and messaging strategy.

Independent Studio Case Studies

TAVANER — Founder

Puget Sound Energy
LA Financial
California Closets
JPMorgan
Tastemade